We build around your business
We build automation, AI workflows and custom software for businesses, founders and agencies, from the Monday report to a product you need built.
- Fixed scope agreed before work starts.
- You own the code and documentation.
- Builds include a 30-day defect warranty.
What we build
Automation that runs unattended
We automate the Monday report, follow-ups and data transfers between your tools. We monitor the workflow so it stays quiet until something needs a person.
Connections between your existing tools
We connect the tools you already pay for, including your CRM, calendar, forms, email and spreadsheets. Data moves through documented APIs, so an inquiry can reach the CRM without someone copying it over.
AI inside your workflows
We build AI into the work itself: reading and sorting documents and emails, classifying incoming items, routing them and drafting replies for a person to approve.
Custom software
We build internal tools, dashboards, web apps and MVPs. We agree on the scope before building, and you steer the work along the way.
Ads connected to revenue
We connect ad accounts to your CRM so revenue can be traced back to the ad that brought the buyer. We read the account; you keep control of the budget.
Tools we work with: n8n, Make, Zapier, Airtable, HubSpot, Attio, Supabase, Python, REST APIs, Claude, ChatGPT, WhatsApp, Telegram, Brevo, Mailchimp, WordPress, Meta, Google.
Who we work with
Business owners
Your people still copy data between programs, chase follow-ups or assemble reports by hand. We start with one workflow and work out what software can take off their hands.
Founders and startups
You need an MVP, a web app, an internal tool or an AI feature built. We turn the idea into a written scope and build with your input along the way.
Agencies
You sell automation, AI or software to your clients and need a team to build it behind you. We scope the work with you and agree on the delivery before building.
See what we've built
Our work includes systems running unattended, a tool in pilot and a product we build and run ourselves.
Ad attribution
We connected inquiries to sales and found that the lowest-cost inquiry type had produced no sales in a year, so that channel was shut down.
Semantic memory
We made context from 14 projects searchable in under two seconds, using hardware we own without a third-party cloud.
Autonomous newsroom
We built a system that tracks and filters sources and publishes 24 articles a day without routine editing, work a manual newsroom would need about a dozen people to handle.
Capture management
We moved sales that run for quarters across several partners out of email and spreadsheets into a deliberately narrow tool, currently in pilot.
Vehicle pricing
We automated tax and cost calculations across a vehicle catalog, with uncertain cases sent to manual review.
Outbound engine
We built an outbound engine sending to 24,000 contacts, with a complete record of what each contact was sent.
Expono
We're building and running our own platform for expo and event organizers, covering registrations, exhibitors, floor plans and accreditation.
How we work
Talk through the work
We start with a free call about one workflow or product idea, and we say so if software isn't the answer.
Agree on the scope
The scope goes in writing, with a fixed price agreed before work starts.
Build with your input
You steer the build along the way, while it's still cheap to change course.
Hand over the work
You own the code and documentation, and the build includes a 30-day warranty on defects.
FAQ
Why aren't prices listed on the site?
We start with a free call about your workflow or product idea. Then we put the scope in writing and agree on a fixed price before work starts.
Who owns the code?
You own the code and documentation.
Can you build behind our agency under NDA or white-label?
We build for agencies serving their own clients. NDA and white-label arrangements are agreed in the scope.
Can you connect the tools we already use?
We connect through documented APIs. If a job requires screen-scraping robots that click through other people's interfaces, we decline it.
Do you manage our ad budget?
We connect ad accounts to your CRM so you can trace revenue back to the ad. We read the account and never run your budget.
What support is included, and what happens after the warranty?
The build includes a 30-day warranty on defects. For support after that, we agree that in the scope.
Tell us what needs building
Bring one workflow or product idea, and we'll use a free call to work out whether we can help.
Book a free call